LaunchPad: Also New FYSH Presents Palm Springs Luxury Campaign By Staff Tuesday, April 30, 2024 12:08 AM Top Line: FYSH, from WestGroupe, is presenting its 2024 campaign. Close Up: Fashion photographer Yu Tsai shot the campaign, which encapsulates the essence of a Palm Springs escape with the glamour and charm of the ‘60s and ‘70s. In this Palm Springs setting, the FYSH sun and optical collections make a bold statement and show off each woman’s unique style and confidence. Vital Stats: The new FYSH campaign encapsulates the brand’s flair and values.www.westgroupe.com/US