Quick Take: Tommy Hilfiger, which is owned by PVH Corp. (NYSE: PVH), presents the Spring/Summer 2024 Tommy Hilfiger Modern Preppy Collection optical frames, designed and manufactured by Safilo Group S.p.A. The brand is also releasing sun styles in the Preppy Collection for the season, as well as a Sporty Active Collection.
Specifics: Styles in the collection include TH 2072, TH 2096, TH 2097 and TH 2103. TH 2072 is a men’s square style made from Renewed Acetate (43 percent bio-based acetate and 27 percent recycled acetate). It features the distinctive metal polo pique textured core wire and small rounded rivets and is available in havana and black and gray. TH 2096 is a women’s rounded frame in stainless steel with injected nylon rims in solid or pastel colors. The TH Monogram logo appears on the slim metal temples. Temple tips available in gold and black; palladium and green; gold and yellow; and gold and gray. TH 2097 is a women’s hexagonal stainless steel frame with the TH Monogram logo on the slim metal temples. Temple tips available in gold and beige; gold and pink; matte black and gold; and palladium and green. Finally, TH 2103 is a women’s oversized square with the TH Monogram logo on the temple. It is available in gray and pink; black; Havana; translucent pink; and translucent blue.
Selling Point: The Tommy Hilfiger Modern Preppy sun collection for SS24 presents the brand’s iconic, cool American heritage with a contemporary twist.
www.mysafilo.com/US